A wide view of the lounge and bar area at Authentic Brand Group, designed by Modus, features comfortable seating, warm lighting, and a welcoming environment for casual meetings or relaxation.
Case Studies

Authentic Brands Group

Size

24,000 Sq ft

Location

W1, London

Photography Credit

Tom Green Photography

Authentic Brands Group, a global brand development and management leader, enlisted our expertise to transform their London workspace into a seamless blend of a client-experience showroom and an employee-centric environment.

In brief:

  • Seamless integration of client showroom and employee workspace split across two buildings
  • High-quality materials and bespoke elements
  • Flexible and personalised workspaces

A Tangible Experience

Located near Marble Arch with views of Hyde Park, this workspace features private offices, an open-plan layout, varied working stations, and a bespoke showroom. The project presented a unique office design challenge: integrating a functional workspace with a client-facing showroom split across two buildings. One building serves as an employee workspace, while the other, located across the street, is a bespoke showroom that immerses clients in a tangible experience of the brand. Our solution was a sophisticated blend of functionality and style, utilising durable and captivating materials like light timber flooring, marble surfaces, and plush carpeting. This design blends Soho House warmth with Scandinavian elegance.

A Workspace That Breathes Personality

Defined by a neutral colour palette enhanced with luxurious tones, the workplace’s bespoke elements, such as dark walnut infinity desks and hand-selected artwork, further add to the space’s unique and exclusive feel. Plant dividers, semi-circular meeting areas, and communal spaces balance privacy with community engagement, enhancing the employee experience. This holistic design approach underscores a commitment to crafting spaces that inspire comfort and elevate the workday experience.

Our successful delivery of this project has set a new standard for corporate workplaces, reflecting Authentic Brands Group’s commitment to luxury and innovation. The new space enhances employee well-being and provides a dynamic client experience, positioning the company for future growth and success.

Related Articles

Modus Workspace is shortlisted for SBID International Design Award 2023
SBID 2023 Finalists
Modus Workspace is shortlisted for SBID International Design Award 2023
We are pleased to be among the inspiring global design talent to have been shortlisted as a finalist across three categories at this year’s SBID International Design Awards.

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